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For example, a company in the financial space should create posts with tips for saving money or how to stick to a budget during the holidays. Consistency is the key with social media.Ībove all, company blogs and social accounts should focus on helpful content for the target audience. As marketers work carefully with micro-influencers, they can multiply the benefits by posting regularly to the company’s social accounts about engaging topics, sharing links to blog posts and sharing content from relevant accounts. Posting interesting content on the company blog at a regular and frequent cadence can boost SEO and build a resource for people who are curious about the company’s products and services.Ī company’s own social media accounts are other places where it can direct its messaging.

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Post Content Regularly On Your Blog Or Social AccountsĪ corporate blog is one place where marketers have full control of the narrative. With a little research, you can also find smaller influencers who align closely with your customer base.ģ. While Kylie Jenner's post about a widget may reach a massive following, micro-influencers tend to engage much more with their audiences. Small businesses should consider reaching out to micro-influencers people typically fall into the micro-influencer category if they have between about 1,000 and 50,000 followers. Posts, likes, shares and reviews are some of the best digital tools available to marketers, especially when the impact of social media means everybody can be an influencer. But just because Cristiano Ronaldo, Ariana Grande or Dwayne “The Rock” Johnson might not fit the budget doesn’t mean marketers should abandon the idea of influencer marketing altogether. Most marketers automatically assume social media influencers will be too expensive and out of reach as a resource to help their small business.